Lexi Thompson PUMA Identity Design Concept
Prior to the retirement from competing as a professional golfer, this visual identity design concept was developed to present Lexi's sponsor, PUMA. The concept included an identity title, complimented by an icon distinctly striking to apply as a lockup or a stand-alone signature mark. The broader impact of this identity can be found in its representation of aspiring golfers of all ages who identify as “SHE PUMA.”
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